The recent news that organic food contains 50% more omega-3 than its non organic counterparts may not have come as much of a shock; but will it mean the start of some serious traction for an industry that's forecast to grow 17.5% by 2019?
An ‘organic’ product is described as “produce that has been independently certified to have been grown free of chemicals.” There are several health benefits (as well as environmental) associated with eating organic produce:
Organic produce contains fewer pesticides.
Organic food is often fresher.
Organic farming is better for the environment.
Organically raised animals are NOT given antibiotics, growth hormones, or fed animal byproducts.
Organic meat and milk are richer in certain nutrients.
Organic food is GMO-free.
Clearly, the benefits of organic food are starting to hit home in the UK, and as a result the industry is currently 'bouncing back'...
Nowadays there is a rising consciousness about environmental and ecological issues. We are more and more attentive to what we pour into our soil, to the amount of water we use, to the way we dispose of our wastes and, of course, to what we eat and ingest on a general basis. So the issue of organic versus mineral plant food comes out regularly, and it is a valid question. But it is a question that must be looked into with care, as it is easy to “simplify” the issue to the use of organic fertilizers, when in reality it is definitely a wider subject than that. To better understand plant food and the way it affects plants, it is good to start with some basic information about plant nutrition and plant composition.
How do plants grow?
Very simply, plants absorb food through their roots, and transform it into organic matter through their leaves.
Soil and water: Soil is the result of the mechanical alteration of rock and the chemical activity of organic transformations. It acts as a support for plants, and it provides the water, oxygen, and mineral salts they need to develop. On a strictly nutritional level, soil acts as a substrate; it is water indeed that transports the nutriments while soil retains water with more or less efficiency, depending on its water retention capacity.
Root absorption: At root level you find little absorptive hairs that firmly stick to the soil particles. These hairs create a huge interaction area between the soil and the plant and enhance water absorption capability of the root surface. (This is why it is important at all times, and especially during transplanting, to be careful not to damage these small rootlets). This absorption action, under the influence of “osmotic pressure”, will transport the nutrients from the soil to the leaves. This is when “crude sap” is created.
Transport to the leaves: Plant food rises from the roots to the leaves. During the day, the sap goes up thanks to the evaporation and transpiration in the leaves. At night, the sap goes up thanks to the accumulation of salts and minerals at the root level, called “root pressure”. This up going circulation to every cell brings in the metabolites (substances absorbed by the organism as food)that feed the plant.
Nutrient assimilation: The nutritive elements will be delivered to and absorbed by the plant cells. These processes, and the plant’s ability to absorb and assimilate essential elements, are influenced by the purity of the water, the quality of the nutritional program, the concentration of the solution, pH, temperature, and the presence of incompatible elements, which may bind and inhibit important minerals from being available to the plants. Fixation of metabolites: nutrients delivered to the leaves will be processed through photosynthesis, the primordial step in the production of organic matter. Photosynthesis uses CO2 (absorbed through respiration by the leaves) and water, and transforms minerals into metabolites, the substances the plants use to live and develop.
Plant composition: Plant tissues are made of, or contain, many components such as proteins, polysaccharides, amino and organic acids, etc. These compounds are themselves made of 80% oxygen and carbon, the rest being hydrogen and nitrogen, and a series of essential minerals like silicon, potassium, calcium, sulphur, phosphorus, magnesium, iron, sodium, manganese, boron, copper, zinc, molybdenum and other assorted trace elements. So it is important that you always provide your plant with at least the elements cited above. How to provide these elements in a form that is good for plants - and for our own consumption? Some will advise organic, others will prefer mineral nutrition. The decision seems simple, and yet there are more essential factors for a plant’s quality than just the origin of the minerals it absorbs. You can provide certified organic inputs to the plant for better absorption of roots .
The uncertainty factor: In organic soil gardening, minerals are obtained from composting matter. Once consumed and digested by the worms, bacteria and other micro organisms in the soil, they will be released as ions (inorganic elements) dissolved in water, the only form under which plants will absorb them. While being a “natural” transformation, composting introduces an uncertainty factor in the procedure. Depending on its origin and the accuracy of its manufacturing technique, you may find toxic substances introduced in the compost or created by the composting process (harmful pesticides and herbicides carried from previous crops used in the compost, or heavy metals like lead, mercury, tin or nickel which can be present in significant quantities in the animal waste and seaweed commonly used in organic fertilizers. In hydroponics the same inorganic ions are provided under a different nutrient presentation. These minerals are generally derived from nature, most have been purified to remove heavy metal contaminants and toxic substances, and processed to become completely water-soluble and in a pure form. Therefore, by its nature, the hydroponic method eliminates much of the uncertainty factors of organics. Finally, from the plant’s point of view, minerals are minerals wherever they come from. Intrinsically, in soil as in hydroponics, plants absorb their food under the same form: inorganic ions dissolved in water. So the main question is not so much the origin of these elements, but rather the grower’s gardening practices and his management of the plant’s nutrition. Indeed you can produce toxic plants with any fertilizer, be it organic or mineral, when you don’t follow basic parameters. In soil and in hydro alike.
-Do not use too much fertilizers.
-Do not use too less fertilizers.
-Use only Certified organic inputs for better growth of plants.
Soil and its nutritional capacity:. Can soil alone provide all that a plant needs? Some will say that soil is not just a substrate, and they are right. Soil in itself is a complete microcosm that carries much more than just minerals. Soil is composed of a mineral part, an organic part, and living organisms. A good quality soil contains a good balance of minerals provided by the erosion of rock in variable proportions of sand, silt and clay. It must be crumbly to insure good root penetration and good aeration. It must have enough water retention capacity in order to keep the roots moist at all times, and to prevent matter from leaching down into the deep ground waters. A good quality soil must contain a sufficient quantity of humus too as, by decomposing organic matter, humus will continually renew mineral content. At the same time humus will prevent soil from packing and insure adequate soil aeration and good water retention. A fertile soil must house a good quantity of living organisms. 1 kg of good soil contains: 3000 billions bacteria, 400 millions fungi, 50 million algae, 30 million protozoa, nematodes and other worms, and a whole lot of diverse insects! The role of these beneficial micro organisms is to transform organic matter into the inorganic minerals required by plants and to mix and stir the earth to keep it moist and well aerated. All these characteristics bring what could be called the “tang of the soil”, a particular flavour that comes with the earth. But all soils are not equal, and very few contain all you need for a comprehensive nutritive program. Some are fertile, of course. Some are poor, others are totally inadequate, and a few may even be toxic. Some are easy to adapt with a little fertilization, and others need complete transformation.
Thanks to growing health awareness and concerns over food safety, organic food is getting more popular amongst Chinese consumers.
Australian dairy, meat and wine products are already among some of the high achievers in the Chinese market, and the trend towards organic and the perception that Australian produce is high quality could represent further opportunities for homegrown organic brands.
What’s driving the desire for organic?
According to CNBC, the push for organic food is in part coming from younger savvy health-aware consumers who have been concerned by the food safety scandals that have made the news in China over the past few years.
Although the penetration of organic foods in China remains low, it’s tripled since 2007, and a government push for increased awareness of health and nutrition, along with the disposable income of the growing middle class, is likely to see demand for organic food grow further.
Organic certification – worth the outlay
China doesn’t recognise international organic standards, but has in place its own certification process. Costing up to $50,000, it’s not cheap, but the size of the market, as well as the benefits of gaining early mover advantage, may outweigh the costs.
One Australian organic winemaker saw business quadruple after gaining certification and expanding into China, according to Goodfood.com.au.
Similarly, Australian organic dairy sales in China are reportedly increasing. Long life milk is growing by 20% to 30% a year, and reached a million litres in 2013 – a figure that could be boosted even further by tapping into the baby formula market.
Things are getting easier for organic producers
The paperwork associated with organic certification for China may have deterred some businesses from taking steps to expand into the Chinese market, but exporting as a whole is getting easier.
For example, online behemoth Alibaba has signed an agreement with Australia Post to help Australian small businesses expand their reach into China via the ecommerce site Tmall.com.
The agreement is ideal for smaller businesses who have a strong “made in Australia” component, but that might not be familiar to the Chinese market.
Leveraging your organic Australian food brand in China
To make the most of the demand for Australian organic food in China, brands need to be able to understand what’s driving the organic food craze, and to partner with savvy distributors and local customer service representatives.
The other key part of the strategy is marketing. At Digital Crew, our China Online Marketing division can help you market your brand in China. In order to gain traction in a crowded marketplace, all your marketing efforts need to be localised to your audience, and effective at communicating the organic nature of your product and its authenticity as clean, green Australian produce.